Extending the season for a coastal guesthouse

Our guesthouse on a small island is full from June to September and nearly empty the rest of the year. Fixed costs continue, and we lose good seasonal staff every autumn.

We are experimenting with off-season packages for walkers and birdwatchers, small retreats for remote workers and partnerships with local cooks for weekend workshops. Early bookings are encouraging but marketing to these niches takes time. Which off-season offers worked for your accommodation business, and how did you reach those guests?